freedom gift registry

In 2005, Eclipse were engaged by Freedom to develop a business case for an online gift registry targeted at bridal couples. After extensive research and analysis, we identified that there was a strong market for an online registry specialising in homewares and furniture.

Site design and information architecture

As lead designer, I was involved in defining user requirements for the registry, researching best practice for online transactions, developing the interaction design, the information architecture and the interface design.